Air Jordan shoes also popularly known as Air Jordans are a line of shoes from the Nike shoe makers. The Air Jordan line was introduced in the year 1985 but continues to go strong till this day and age. In fact, this line has been so popular that Air Jordan models are coming up like clock work every year since their year of release. Air Jordan shoes have been consistently at the top of the sports shoe market selling like hot cakes.
In 1985, Nike was stuck with an image of being a running shoes and jogging shoes for the white man. They had to break out of this image and grow in the basket ball arena where the market potential was huge and was waiting to be harnessed. So, Nike came up with the brilliant idea of hooking up with Michael Jordan, a professional NBA basket ball player of brilliant calibre. He has booked up for 5 years by Nike and was paid a staggering sum of two and a half million dollars to endorse Nike products. A new design in striking colours was conceptualized and named after Michael Jordan "" Air Jordan was born. The first Air Jordan shoes sported bold colours of red and black. When Michael Jordan wore them for his NBA matches in 1985, the NBA expressly forbade him by objecting to the vibrant colour scheme of his shoes. In those days, basket ball shoes were typically white in colour. But Michael Jordan was willing to pay his hefty fines that were levied on him "" in fact Nike paid up these fines. During every match in the series, a fine was levied and paid for Air Jordan shoes. This was the best publicity that the shoes could hope for and Air Jordan was immediately catapulted into the best known and most popular range of basket ball shoes. From there, Air Jordan has not looked back till today.
Air Jordan designers are known to cook up their designs from their own real lives and hobbies which form their inspirations. These shoes not only have a striking and stylish outer appearance but also provide a great level of comfort to basket ball players. Air Jordan shoes are so popular that they are a collector"s item. Some of the models and versions sell for very high prices in the market because of their being in demand. Mostly, Air Jordan shoes are sold through online outlets; they are also available in sneaker boutiques and shoe outlets. Some of the famous packages of Air Jordan are Defining Moments, Defining Moments 2, Beginning Moments and Air Jordan Spizike. Defining Moments was Air Jordan"s first two-pair package "" it had Air Jordan V1 Retro model and Air Jordan X1 Retro model; this package was released in early 2006. In mid 2009, Defining Moments 2 was released "" this package is also referred to as Raging Bull package. This package has Air Jordan Retro V model in two colour combinations. The Beginning Moments package was released in April 2007 while the uAir Jordan Spizike in October 2006.